The Science of Making People Care

Join Ann Searight Christiano and Annie Neimand, professors at University of Florida College of Journalism and Communications, for an immersive talk about how advocates can apply science-based knowledge to help people care more about your activism.

Join our FREE webinar:

The Science of Making People Care

Do you want to learn how to convince people to act based on what they care about? You’re in the right place!

The scientific evidence is mounting: people don’t act on information; they act on what they care about most. This webinar distills five core principles from behavioral, cognitive, and social science that advocates can apply to help people care more about their messaging and work, introducing a science-based framework for approaching new communications challenges.

Ann Searight Christiano and Annie Neimand, professors at University of Florida College of Journalism and Communications presented an immersive talk about how to leverage your activism to get people to take action. 

If you’d like to discover what you need to do to better use your activism to ignite passion and action in your audience, sign up for the webinar below.

Sign up for our Free Advocacy Tips Webinar

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